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The Basics of Lead Generation with the Facebook Business Page

like2You did it. You finally got a Facebook Business Page. Great! Now, you need to generate leads from it. This is not as difficult a process as you might think. In this article, we’ll give you several pieces of advice to give you a fast track to lead generation with a Facebook business page.

Set up a good vanity URL for your pages and groups.

Make sure the URL says something about your business or brand. Preferably, the name of the URL will have your business name in it so it’s easily recognizable. Don’t stray too far from the brand or get too cute with the name or  you could find that people won’t ‘recognize’ you.

Follow the rules of engagement. 

Facebook, like any social network, has rules. With spammers and trolls out there, people tend to gravitate towards people and brands they trust. You can become a trusted brand by following other trusted brands. Do what they do. Give posts with intrinsic value and don’t ‘bother’ people with spammy deals and other like posts. Set yourself up as a thought leader first and the people will come.

Post quality content. 

We’ve sort of addressed this in the last point, but it bears repeating. You should have posts that are linked to your blog. Add relevant videos and make remarks that are related to your brand. Do not appear to be self-serving, however. You have to show that you’re willing to share industry news that your followers would find interesting and viable. Put yourself in their shoes and give them the content they want, not what you think they want.

There you have it – the basics of lead generation with the Facebook Business Page. If you have any questions, contact us. We’re always ready to help.

3 Signs Your Web Design is Outdated

baddesignYou’re comfortable with your web design. The web site has been the same for years. You haven’t changed a thing. Well, the truth is that there are probably a few things you could improve upon. In this article, we’ll give you 3 signs your web design is outdated and provide you with solutions to improve it.

1) You use ‘web-safe’ font faces like Time New Roman. The truth is that this makes your site look old and out of touch. For a long time now, people have been using cooler fonts like Verdana, Georgia and more. You can change that font face. Just not to Comic Sans, okay?

2) Everything is above the fold. The old truism that web users won’t scroll down is not true anymore. They will if you have interesting content or elements that hold their attention. So, spread out your wonderful home page. Add elements to it and extend it. It’s okay. Just know when to stop.

3) You have very little white space. White space helps lead the eye where you want it to go. You don’t need big margins of white space, but you need some to direct the eye and bring people into your design. If the design is too busy, it’s too distracting and people will get frustrated. Sensory overload does happen on the web and it causes people to look away and look at another site. So, use white space and use it judiciously. You’ll be fine.

Of course there are other tips out there that will show that you have an outdated website. The best thing to do is to get some honest feedback from your employees and contact us. We’re happy to help.

A Facebook Business Page is Crucial to Marketing Your Business

yellow pagesIf you owned a business in the 80s, you had a listing in the yellow pages, you would have been crazy not to. That was the way people found local businesses to frequent for the products and services they wanted. If you have a business today, you have a Facebook business page, or at least you should. Your potential customers and clients will be looking for you on Facebook, oftentimes even prior to doing a standard Google search.  If they search for your business and can’t find it, they may find the page of a competing business instead.

However just having a business page on Facebook isn’t enough. To use Facebook to its full potential, you have to work on engaging with an audience, so your posts show up in your customers feeds and can be seen by your customers friends. You have to be the first to use new features, (and the features are changing constantly.) It may seem like a lot of work, but it is an invaluable tool for marketing your business.

If you’re too busy running a succesful business to become a Facebook expert on top of everything else you already do, that’s ok. Invest in a company that knows the technology and can help you reach your customer base effectively, while you spend your time doing what you do best.

Facebook is positioning itself to be the best mobile representation of your business. They know how difficult it is to optimize your website for mobile and they’re adding “shop and services” features to Facebook business pages to allow your customers to view your products and services directly from your Facebook page on their phones. If you didn’t know this was an option, you’re leaving money on the table.

Please contact us to find out how Social Medium can help you use all of Facebook’s new features to promote your business efficiently.

3 of the Top SEO Strategies You Can’t Be Without in 2015

Search Engine Optimization, or SEO, as it’s commonly known, has evolved in the last few years. It’s always changing and can be difficult to keep up with, so we’re here to share some of the most pertinent search engine optimization strategies of 2015.

1) Optimize for mobile search.

More than 80% of adults have a mobile phone and they spend about 2 hours a day on it. For Google, nearly 50% of traffic is mobile. Your mobile site needs to be equal in presence to your online site. It also has to have good content and be searchable. Unblock web elements like images and JavaScript to make your mobile site easier to load and more mobile friendly. You don’t need to make two sites, you could just make your main site responsive and have it ready to go mobile when a person is searching from their mobile phone.

2) Focus on a wide variety of keywords.

The days of being laser-focused on a keyword or three are done. Add in the user’s intent behind the search. Long tail keywords are very hot in 2015. Use tools like Rank Tracker and its feature “suggest keywords”. It aggregates suggestions from 17 tools and can help you cut down the time compiling your keyword lists. Also use Google’s Keyword Planner to figure out a budget for what keywords you want to rank for. Remember to add content to match the keywords so they’re found on your site. Content is still the best way to get your keywords ranked.

3) Don’t forget social media.

Everyone uses social media. You have to check social media to see if you’re being talked about and if you are, what you’re being talked about for. Make sure you have content-rich social media snippets and you don’t duplicate pages. Post to Google + because it’s a Google product and will be higher ranked in Google search engines than other social media efforts.

Got questions on SEO? Great! Contact us at your convenience.