You did it. You finally got a Facebook Business Page. Great! Now, you need to generate leads from it. This is not as difficult a process as you might think. In this article, we’ll give you several pieces of advice to give you a fast track to lead generation with a Facebook business page.
Set up a good vanity URL for your pages and groups.
Make sure the URL says something about your business or brand. Preferably, the name of the URL will have your business name in it so it’s easily recognizable. Don’t stray too far from the brand or get too cute with the name or you could find that people won’t ‘recognize’ you.
Follow the rules of engagement.
Facebook, like any social network, has rules. With spammers and trolls out there, people tend to gravitate towards people and brands they trust. You can become a trusted brand by following other trusted brands. Do what they do. Give posts with intrinsic value and don’t ‘bother’ people with spammy deals and other like posts. Set yourself up as a thought leader first and the people will come.
Post quality content.
We’ve sort of addressed this in the last point, but it bears repeating. You should have posts that are linked to your blog. Add relevant videos and make remarks that are related to your brand. Do not appear to be self-serving, however. You have to show that you’re willing to share industry news that your followers would find interesting and viable. Put yourself in their shoes and give them the content they want, not what you think they want.
There you have it – the basics of lead generation with the Facebook Business Page. If you have any questions, contact us. We’re always ready to help.