Websites are THE social medium! Your site is often people’s very first impression of your business so you want it to look amazing and you need it to function perfectly no matter what device led them there.
New Website Design, Coding and Approach
First and foremost, Social Medium designs and optimizes your site for people, not for search engines. Keywords, sitemaps, meta tags, and rich snippets are all very important, but ultimately, the most important aspect of your site is its usefulness to people and your ability to convert them into customers. Rankings will come with ongoing SEO efforts, but we want you to have the best content possible. We will work with you to figure out who you want browsing your site, what you want them to do, and what their behaviors are that will lead them to a conversion; then the design and layout will be optimized for this. We always take your brand, voice, style and preference into how we design.
“Responsive Design” simply means crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (desktops, laptops, smart phones, tablets, etc.). It is essential that when someone lands on your site from their iPhone, they are able to see what we want them to see with very little effort on their part. Where some sites will have a completely separate mobilized version, responsive design means it’s one design with varying layouts depending on the device. Check out our home page from your phone to see this in action.
We design from scratch then convert our designs into WordPress sites. This is very important as WordPress now runs 19% of the web! You don’t want to be left behind when it comes to the backbone of your site. Being on WordPress opens you up to a world of features and plugins and its interface is easy enough that you can probably learn to make changes on your own if you so choose.
Since showing up in Google searches is one of the most important things for your company, we code our web sites to be optimal for search engines. We’ll give you custom-written page content including images with SEO-appropriate ‘alt’ and ‘title’ tags. Like Social Medium’s own site, it will be conversational language that is easy to understand without sacrificing technical credibility. Again, this first meant to be useful to the person, secondly useful to search indexes. Keep in mind that with our ongoing SEO services, we’ll be constantly reviewing, analyzing, and optimizing this content.
WordPress SEO Plugin
To ensuring each pages’ elements are optimized for SEO, we will install the best plugin on the web for SEO. Each page will have a target keyword or phrase that is incorporated in the site Title, Meta Description, URL, Article Headings/Subheadings, etc. This plugin will grade pages based on word count, title characters, images, keywords/phrases, outbound links, HTML tags, and even how quickly within the page keywords are used.
It is important to create a sitemap XML page that submits to Google and other major search engines. We will create a great sitemap engine that will update automatically any time you make a change to your site.
Every job is different and we are capable of just about anything, no matter how big or small. Contact us today for a free consultation.