Blogging is a great way to let people know what you do and how you fit in to your community. At Social Medium, we know you probably don’t have the time and energy to stay up-to-date with blogging. With our weekly blog writing services, your business is able to stay in the loop with your customers. We already spend so much time getting to know your product, service, and persona to be effective with our social media services; it’s a natural extension to take that same message to blogging. There are many benefits to a regularly-updated blog – benefits to your customers and to your business. Here are just a few…
Blogging allows you to build trust and deepen relationships with your customers. It also give your business a human element. Your company/brand/entity becomes more personal and relevant.
Being an Expert & Building Trust
If you’re a coffee shop, people want you to be an expert on coffee brewing techniques. If you’re an automotive mechanic, customers expect you to be car geniuses If you are a data center, you should be the authority on network security and cloud computing. Regularly blogging is a terrific way of showing your audience just how active and knowledgable you are in your field. This ultimately builds even more trust with your existing and potential customers.
Search Ranking & SEO
Search engines love blogs! Each post has a slew of keywords and content that draw Google, Yahoo, and others to your site. Head over to our SEO page to read more about how blogging (and some of our other services) can help improve your search rankings and click-through-rates.